Privacy Policy

Welcome to, the website of Afrikan Authentix, LLC. (“we”, “us”, or “our”). We are an online store that offers African-inspired clothing and accessories for men, women, and children. This privacy policy explains how we collect, use, and protect your personal information when you visit our website, place an order, or contact us. Please read this policy carefully before using our services or providing any information to us. By using our website, you agree to this privacy policy and our terms of service.

We collect information from you when you visit our website, place an order, subscribe to our newsletter, or contact us. The information we collect may include your name, email, address, phone number, payment details, and other information you provide to us. We also collect information about your browsing activity on our website, such as the pages you view, the links you click, the time and duration of your visit, and the device and browser you use. We use cookies and other similar technologies to collect and store this information. Cookies are small files that are placed on your computer or device by our website or third-party services we use. They help us to recognize you, remember your preferences, and provide you with a better user experience. You can manage your cookie settings in your browser or device settings.

We use the information we collect from you for various purposes, such as to:

  • Process and fulfill your orders and provide you with customer service.
  • Communicate with you about your orders, our products, our promotions, and our policies.
  • Improve our website, our products, and our services based on your feedback and preferences.
  • Analyze our website performance, our customer behavior, and our marketing effectiveness.
  • Prevent fraud, detect security breaches, and protect our rights and property.
  • Comply with our legal obligations, such as tax and accounting requirements. We use your information based on one or more of the following legal grounds:
  • Your consent, when you voluntarily provide us with your information or agree to receive our marketing communications.
  • Our legitimate interest, when we use your information to provide you with our services, improve our website, or protect our business.
  • Our contractual obligation, when we use your information to fulfill our agreement with you, such as delivering your order.
  • Our legal obligation, when we use your information to comply with the law, such as reporting taxes or responding to legal requests.

We share your information with third parties who help us to provide our services to you, such as:

  • Payment processors, who process your payment and verify your payment details.
  • Shipping providers, who deliver your order and provide you with tracking information.
  • Email service providers, who send you our newsletters and other marketing communications.
  • Analytics providers, who measure and analyze our website traffic and performance. These third parties may be located in different countries or regions, such as the United States, Canada, or the European Union. We only share your information with third parties who have adequate data protection laws or agreements in place, and who only use your information for the purposes we authorize.

We take reasonable steps to protect your information from unauthorized access, use, or disclosure. We use encryption, firewalls, passwords, and other security technologies to safeguard your information. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account and password, and for logging out of your account when you are not using it. You should also use a strong password, avoid using the same password for different websites, and change your password regularly.

We retain your information for as long as necessary to provide you with our services, to comply with our legal or contractual obligations, or to fulfill our operational or business needs. The retention period may vary depending on the type and purpose of the information, but generally we do not keep your information for longer than six years after your last interaction with us. When we no longer need your information, we dispose of it securely by deleting, anonymizing, or aggregating it.

You have certain rights and choices regarding your information, such as:

  • The right to access and receive a copy of your information that we hold.
  • The right to correct or update your information if it is inaccurate or incomplete.
  • The right to delete or request us to delete your information, unless we have a valid reason to keep it.
  • The right to object to or restrict our use of your information, such as for marketing purposes.
  • The right to withdraw your consent at any time, if you have given us your consent to use your information.
  • The right to complain to a supervisory authority, if you are not satisfied with how we handle your information. You can exercise your rights and choices by contacting us at, updating your account settings, or unsubscribing from our newsletters. We will respond to your requests within a reasonable time and in accordance with the applicable law.

We may change or update this privacy policy from time to time to reflect our current practices and legal requirements. We will post the revised policy on our website and indicate the date of the last revision. We encourage you to review this policy periodically to stay informed of how we collect, use, and protect your information. If you have any questions or concerns about this policy, please contact us at